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Stop Overthinking It & Launch the Darn Thing

with HILARY RUSHFORD COLLYER

Launch your online business or offering in 3-30 days
Less procrastination & overwhelm,
more revenue & confidence

with HILARY RUSHFORD COLLYER

Launch your online business or offering in 3-30 days
Less procrastination & overwhelm, more revenue & confidence

Do you have an idea for an online business or offering but
feel overwhelmed about how to get it out there and then grow it?

DO YOU...
Want to make your idea a reality and a source of income, but are overwhelmed with how to start or how you’ll grow it?
Spend hours listening to classes, podcasts, working on your emails, your Instagram… but you feel like you’re wasting time on the bells and whistles instead of focusing on the decisions that matter most?
Feel like you’re floundering with your business, trying so hard, but not seeing results? You’re embarrassed you said you’re going to do this but it’s just not really happening?
Wish you had step-by-step instructions? All the elements that go into launching can be incredibly overwhelming! Even years into business, past making 6-figures, we crave a simpler, better way.

(Psst... If you’re years into business but still feel like you’re kind of just faking it, you’re not alone.)

After years of hearing the same struggles from fellow entrepreneurs, I saw two keys to confidence, clarity, and calm.
These are the foundation of my Creative Business Accelerator course. They help you understand your customers and yourself, to feel empowered with ease.

#1

Simplifying Your Business Story

The remedy for
indecision & insecurity
By explaining business not only as what to do but why we do it, I’ve watched my students' eyes light up.

Understanding sales and marketing can be easier than you think. You can be more brilliant at business than you realize, with the wisdom to make a myriad of future decisions on your own (no longer feeling you need help at every new little question.)

I use storytelling and human psychology (not business speak and industry buzzwords) to empower you to see your business model, growth, customer relationships, and yourself as a CEO in a picture you “get” on a visceral level.

When you understand stories and understand people, business is no longer a strategy labrinth you’re trying to decode, but about relationships, emotions, and connection. It feels good, it feels authentic, and it feels like you can really soar as a business owner.

#2

Simplifying Your Launch Map (with timed deadlines you can reuse each launch)

The business coach
you’ve always wanted
to keep you accountable
at a fraction of the price
Everyone wants a step-by-step map, and this is it.

Is it the only way to launch a business or product? Nope. But this is one way, and it’s with one feasible time frame: 3-30 days. 

The tested timeline has 3 different student archetypes based on your business stage and goals, whether you complete the course full-time in 3 days or a few hours a week over a month.

I give you an estimated timeline for each action to help you stop procrastinating, overthinking, and just launch. (Which you’ll do halfway through the course!)

It’s the same path I used to create and launch this Creative Business Accelerator course, and you can reuse it throughout the lifetime of your business.

The progress, confidence, and wisdom that comes from taking action with this launch map is a wild relief!
After years of hearing the same struggles from fellow entrepreneurs, I saw two keys to confidence, clarity, and calm.
These are the foundation of my Creative Business Accelerator course. They help you understand your customers and yourself, to feel empowered with ease.

#1

Simplifying Your Business Story

The remedy for
indecision & insecurity
By explaining business not only as what to do but why we do it, I’ve watched my students' eyes light up.

Understanding sales and marketing can be easier than you think. You can be more brilliant at business than you realize, with the wisdom to make a myriad of future decisions on your own (no longer feeling you need help at every new little question.)

I use storytelling and human psychology (not business speak and industry buzzwords) to empower you to see your business model, growth, customer relationships, and yourself as a CEO in a picture you “get” on a visceral level.

When you understand stories and understand people, business is no longer a strategy labrinth you’re trying to decode, but about relationships, emotions, and connection. It feels good, it feels authentic, and it feels like you can really soar as a business owner.

#2

Simplifying Your Launch Map (with timed deadlines you can reuse each launch)

The business coach
you’ve always wanted
to keep you accountable
at a fraction of the price
Everyone wants a step-by-step map, and this is it.

Is it the only way to launch a business or product? Nope. But this is one way, and it’s with one feasible time frame: 3-30 days. 

The tested timeline has 3 different student archetypes based on your business stage and goals, whether you complete the course full-time in 3 days or a few hours a week over a month.

I give you an estimated timeline for each action to help you stop procrastinating, overthinking, and just launch. (Which you’ll do halfway through the course!)

It’s the same path I used to create and launch this Creative Business Accelerator course, and you can reuse it throughout the lifetime of your business.

The progress, confidence, and wisdom that comes from taking action with this launch map is a wild relief!
The
Map
Through a series of video lessons and action step worksheets,
I’ll help you launch in 3-30 days...
STEP

Clarify Your Offer

Take action with confidence this is the best offering for your business and life by:
  • Uncovering your big picture desires
  • ​Gaining confidence in the value you offer 
  • ​Overcoming the top 5 mental roadblocks to starting
  • ​Distilling your vision for simplicity
  • ​Setting appropriate expectations
STEP

Create a Product & Launch

Break through analysis paralysis and just get started by learning how to:
  • Create a product wisely
  • Set your pricing 
  • ​Find out where to sell
  • ​Easily write sales page copy with my 20 Q’s exercise
  • ​Use my 4 S’s to increase sales page conversions
  • ​Steal my launch email map with the right CTAs, length, and emotional triggers
  • ​Track and analyze the data points that matter
STEP

Grow

Understand how to grow your audience and revenue with The Funnel of Love including how to:
  • Brainstorm new ideas effectively
  • List build for your second launch 
  • ​Build relationship with your audience
  • ​Understand why people aren’t converting
  • ​Overcome overwhelm
  • ​Increase your confidence in sales and marketing
STEP

Thrive

Avoid burnout and grow your business effectively by learning how to:
  • Create a thriving mindset
  • Take ownership (no longer waiting for someone to save you) 
  • ​Analyze your launch data and improve it
  • ​Build a sustainable business with elegance and excellence
P.S.
At each relevant step I’ll prompt you to take action, and THEN move onto the next video. That means instead of merely watching a class, you reach the end having sold, created, and analyzed your launch during the course, not with a long list to go do it next.
BONUS #1

Business Coaching
Audio Sessions

I’ll help you overcome common launch obstacles by answering the top questions students have asked at each step along the way. These help you stop overthinking, avoid confusion, and confidently take action even faster!
BONUS #2

Curated
Resource Library

No wasting time researching which program, software, or piece of equipment is the right one for you. I share the few key elements I personally use so you can save time and keep it simple.

BONUS #2

Curated
Resource Library

No wasting time researching which program, software, or piece of equipment is the right one for you. I share the few key elements I personally use so you can save time and keep it simple.

BONUS #1

Business Coaching
Audio Sessions

I’ll help you overcome common launch obstacles by answering the top questions students have asked at each step along the way. These help you stop overthinking, avoid confusion, and confidently take action even faster!
Get ready for less anxiety and overwhelm, more peace and pride as you celebrate launching in weeks or even days!

Whether you’re working to make your first $500/month, a $50k salary, or growing a $1.5M business, these are the mindsets and strategies that helped me do all three from zero business background or following, to a multi-million dollar business and community.

If you’re looking for accountability and coaching, this unique course approach is the most affordable method you’ll find!

Get ready for less anxiety and overwhelm, more peace and pride as you celebrate launching in weeks or even days!

Whether you’re working to make your first $500/month, a $50k salary, or growing a $1.5M business, these are the mindsets and strategies that helped me do all three from zero business background or following, to a multi-million dollar business and community.

If you’re looking for accountability and coaching, this unique course approach is the most affordable method you’ll find!

The value inside Creative Business Accelerator is worth almost $1,200

However, my goal is to first help 10,000 entrepreneurs get the support they need to launch the products
that will allow you to invest in high-ticket education as your next step,
so I’ve drastically lowered the price for a limited time.
Inside, you’ll get:
  • The complete launch map with 25 video lessons
  • Done-for-you actionable worksheets
  • My personal spreadsheet templates you can use as your own
  • ​Bonus #1: Business coaching audio sessions
  • ​Bonus #2: My go-to resource library

Program + Bonuses (Value: $1,194 )

Special Price = $197

(or 2-payments of $99)

The value inside Creative Business Accelerator is worth almost $1,200

However, my goal is to first help 10,000 entrepreneurs get the support they need to launch the products
that will allow you to invest in high-ticket education as your next step,
so I’ve drastically lowered the price for a limited time.
Inside, you’ll get:
  • The complete launch map with 25 video lessons
  • Done-for-you actionable worksheets
  • My personal spreadsheet templates you can use as your own
  • ​Bonus #1: Business coaching audio sessions
  • ​Bonus #2: My go-to resource library

Program + Bonuses (Value: $1,194 )

Special Price = $197

(or 2-payments of $99)

Testimonials from our Students

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Testimonials from our Students

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Worry free 30 day money back guarantee

What if you get inside and the Creative Business Accelerator isn’t right for you? 

First, please don’t buy it if you just want to “check it out”. This program was created with love and integrity, for people ready and willing to take action. If you dive in and feel it’s not right for you, you can cancel within 30 days. I believe in this teaching, and want to make sure you’re thrilled with it!
You can grow your income and your confidence so much faster than you think.
Whether you have been overthinking and delaying your dream, or overwhelmed and exhausted by how hard your last launch was, I can help.

Fear creates fog and heaviness for us all. We go into fight (sprinting, burnout), flight (distracting ourselves with other goals to avoid what we really want) or freeze (analysis paralysis terrified to make a wrong choice.)

It’s time to accept help on a simpler path. Feel in your body that this can be easier. Write a new story in which you’re someone who makes things happen lightly. You’re here to help other people with your work in the world, and have more joy for yourself along the way. 

Creative Business Accelerator is a breakthrough for right now, plus a foundation that blesses your business for years to come. It’s marketing plus mindset; strategy plus self-awareness. It’s going to feel ah-mazing, friend!
Oh and if we haven’t met yet, hello!
I’m Hilary Rushford Collyer.
I founded Dean Street Society as a 1-on-1 personal styling business in 2011.

With no experience or connections, I slowly built it to include a style course, then entrepreneur courses, into a multiple 7-figure business.

That puts me into the just 2% of women-owned businesses who make over $1M in annual revenue.

Along the way I’ve taught over 35,000 entrepreneurs in my paid courses and coaching, and nearly 1 million in my free classes and webinars.

Running a business is not easy! But, I realized that many of the people I look up to are somewhat workaholics. They love a fast-paced life, living out of suitcases, juggling a zillion things.

I don’t. I love lazy Saturdays with my husband, and spending a month in France working remotely yet finishing the day early for a happy hour walk on the beach. I love my work, but not at the expense of my family and friends, my mental and physical health, or sleep and rest. I don’t claim to be perfect at it, but it is my heart to help folks who aspire to the same joy!

You can grow your income and your confidence so much faster than you think.
Whether you have been overthinking and delaying your dream, or overwhelmed and exhausted by how hard your last launch was, I can help.

Fear creates fog and heaviness for us all. We go into fight (sprinting, burnout), flight (distracting ourselves with other goals to avoid what we really want) or freeze (analysis paralysis terrified to make a wrong choice.)

It’s time to accept help on a simpler path. Feel in your body that this can be easier. Write a new story in which you’re someone who makes things happen lightly. You’re here to help other people with your work in the world, and have more joy for yourself along the way. 

Creative Business Accelerator is a breakthrough for right now, plus a foundation that blesses your business for years to come. It’s marketing plus mindset; strategy plus self-awareness. It’s going to feel ah-mazing, friend!
Oh and if we haven’t met yet, hello!
I’m Hilary Rushford Collyer.
I founded Dean Street Society as a 1-on-1 personal styling business in 2011.

With no experience or connections, I slowly built it to include a style course, then entrepreneur courses, into a multiple 7-figure business.

That puts me into the just 2% of women-owned businesses who make over $1M in annual revenue.

Along the way I’ve taught over 35,000 entrepreneurs in my paid courses and coaching, and nearly 1 million in my free classes and webinars.

Running a business is not easy! But, I realized that many of the people I look up to are somewhat workaholics. They love a fast-paced life, living out of suitcases, juggling a zillion things.

I don’t. I love lazy Saturdays with my husband, and spending a month in France working remotely yet finishing the day early for a happy hour walk on the beach. I love my work, but not at the expense of my family and friends, my mental and physical health, or sleep and rest. I don’t claim to be perfect at it, but it is my heart to help folks who aspire to the same joy!

Still not sure if Creative Business Accelerator is right for you?

What kind of business is this best for?

  • Every business! All businesses will benefit from the wisdom. Are your customers humans? Do you use some technology to sell to them (email, website, social media.) Voila! The occasional element or example may not be applicable to you while we speak to a variety of businesses, but you’ll have the wisdom to focus on the 90% that is for growth in 3-30 days and foundational wisdom you’ll use for years. And if you are the 1%, then you're who the 30 day refund policy is for. 

What stage of business is this right for?

  • New Business: You can be starting a business for the first time whether as a wellness coach, an MLM, children’s speech therapist, painter of homes or portraits of families.
  • ​Next Offer: You can be an existing entrepreneur launching your next product such as a wedding photographer expanding to coach fellow photographers, a clothing stylist creating her second course, or a therapist hosting their first group retreats. 
  • ​Side Gig: You can be a professional looking to add a side component to your work. A high school music teacher who wants to start private voice lessons, a makeup artist on film sets considering creating a course for everyday women, or interior designer at a corporate firm beginning personal consults on the side.

More Success Stories

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More Success Stories

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Don’t delay your dream any longer...


When the Coronavirus struck in spring 2020 I watched members of my Elegant Excellence Mastermind create faster than they ever thought possible. Courses they expected would take four months to create, they launched in two days. Expansions to revenue streams they’d worried about for years, they simply tried in a week. They made income that was available to them all along, they had just been pushing it away with their fear and overwhelm.

A few months earlier I’d been blown away watching my husband start a little side business as a hobby. He came in from our balcony to show me a website he’d just built in 90 minutes. What?! He just picked a template and stock photography, and yegads it looked amazing. “I have students spend three months to do what you did in an hour and a half,” I exclaimed. “There’s a teaching in here…” I watched him make similar decisions so much faster than myself or my students, and make progress faster.

The lessons of how, why, and when this sort of swift launching succeeds I’ll walk you through inside the course. 

But hard as it is to hear I want you to own: You are delaying this. You are over-complicating this. 

Take my invitation to stop beating yourself up or making it so hard. 

Don’t delay, darling. You’ve done so long enough.

You’re $197 away from celebrating an increase in your revenue and confidence, feeling more peaceful and proud of yourself...

Don’t delay your dream any longer...


When the Coronavirus struck in spring 2020 I watched members of my Elegant Excellence Mastermind create faster than they ever thought possible. Courses they expected would take four months to create, they launched in two days. Expansions to revenue streams they’d worried about for years, they simply tried in a week. They made income that was available to them all along, they had just been pushing it away with their fear and overwhelm.

A few months earlier I’d been blown away watching my husband start a little side business as a hobby. He came in from our balcony to show me a website he’d just built in 90 minutes. What?! He just picked a template and stock photography, and yegads it looked amazing. “I have students spend three months to do what you did in an hour and a half,” I exclaimed. “There’s a teaching in here…” I watched him make similar decisions so much faster than myself or my students, and make progress faster.

The lessons of how, why, and when this sort of swift launching succeeds I’ll walk you through inside the course. 

But hard as it is to hear I want you to own: You are delaying this. You are over-complicating this. 

Take my invitation to stop beating yourself up or making it so hard. 

Don’t delay, darling. You’ve done so long enough.

You’re $197 away from celebrating an increase in your revenue and confidence, feeling more peaceful and proud of yourself...

Program + Bonuses (Value: $1,194 )

Special Price = $197

doors close

Monday, September 13 at midnight PT.

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Hear how Elegant Excellence Mastermind members have created income more quickly!
Decisions about the website design, business name, and branding have been holding me up for MONTHS. I just decided (for now) to use my personal name and skip the website for a simple landing page to be able to jump into serving clients quickly. This is progress for me - not agonizing over decisions and just learning and adjusting as I go. - Amy Bucciarelli
There has been a major shift in my mindset, which allowed me to mindmap my digital business plan for my art business in less than 2 hrs! As I am completely new to digital marketing. I tend to spend more time learning, reading, looking & listening vs. taking action ;-) Starting last week, I set aside time in my calendar, which is dedicated to taking action! -Birte
We ended up offering our most popular product so people can make it at home. We were aiming to launch this with a MUCH bigger strategy come fall, but it felt intuitively right to do it now. I want to support people during this time and this felt like an opportunity to do so. No bells and whistles. Total transparency and building a new product alongside my community feels GOOD. We profited the same in less than 24 hours that we do a month!! Your words, "progress over perfection" helped guide me through this entire process with the utmost of grace. - Devon Loftu
I put together and sold over a weekend (Friday-Sunday) a 30 Day Yoga, Mindfulness & Transformation Challenge to my small list of 60 and 10 people signed up! That was pretty awesome! - Dani Dunckley
I put together and sold oveThe Virtual Styling Social service came together very quickly. Did a Beta test and was ready to go. In one of your calls Hilary, you really hit home with me when you talked about things don't have to be perfect, just go for it. The very next day I posted my first video on Instagram Stories and have done several since. Very empowering as I am a perfectionist and also have a fear of not being good enough. - Robyn Balsley

I used to see the huge arc of projects (like creating and marketing a course) and would be too paralyzed to begin. But now I'm seeing each step to get to the goal as small, actionable steps. Our CEO Hours helped me narrow my focus, (finally!) start to create videos. I'm definitely focused less on perfection and more on what I can reasonably get done in these small bursts of time. It's actually refreshing. And it's empowering! Because once you let go of perfectionism and get just one thing done, it's easier to do another thing. Then another. And another. - Rachel Berg Scherer

I am able to pivot in general more quickly. I have an idea, do a quick gut check, check in with my sounding boards and start making it happen. I'm less afraid to try something and fail, giving myself more grace - Rebecca Nash Emerson

It became clear pretty quickly that I needed to list build a lot faster as my ad budget needed to be reduced drastically. So, I fleshed out two lead magnets that were only vague ideas before. One of them will be ready to launch at the end of the month. It's an MVP, but I can tweak and iterate and think I can convert it to my first digital offering to sell alongside my physical products. Pretty excited about that! - Michelle Semones
Frequently Asked Questions
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Launch your offering in 3-30 days with Creative Business Accelerator

Get ready for less procrastination and overwhelm, more revenue and confidence m’dear.
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